But it Was on Sale: Surviving the Tragedy of NBR

Non-buyers remorse, known in retail therapy circles as NBR, is that cruel condition wherein the consumer experiences intense regret for failing to finalize the purchase of a much desired item. Regardless of the precautions we take, it happens to even the best of us. When it strikes, the results can be devastating. Symptoms can include hand-wringing, lip-biting, and general…